Consumers have more options than ever when it comes to buying diamonds. In addition to jewelry retailers, you can shop from your computer, tablet or smartphone. Many of the same considerations apply whether you’re buying a diamond in person or online, but this video explains some extra tips for when buying online.
First, research and learn exactly what it is you are looking for. When shopping online, make sure you know exactly what you are buying. Some sites show diamonds with a range in carat weight, color, or clarity. To ensure you know the value of the stone you’re purchasing, look for specifics on its 4Cs, not a range. Make sure the diamond comes with an independent grading report. For added security, find out if the diamond’s grading report number is laser-inscribed on its girdle. Next, do some thorough research on the seller. Are their reviews? Is there a return policy? Are their secure transactions? What is the shipping process? In addition to the above, if you’re buying from online auction sites, you’ll also want to look into buyer feedback and ratings and determine if the seller is providing sufficient evidence of the quality of the diamond offered for sale.